Casino Affiliate Programs

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A casino affiliate program isone of the most common and smart marketing strategies for any online casinobusiness. With hundreds of active iGaming sites, and new sites launching allthe time, operators need to turn to third party partners for assistance in advertisingtheir casino brand to draw in new players. That said, if you’re new to thebusiness side of the internet gambling industry, Top Casino Solutions will helpyou understand what casino affiliate programs are, how they work,and how they can benefit your business and contribute to your success.

The Top iGaming software platforms with casino affiliate programs

Las Vegas Casino Affiliate Programs

What is a Casino Affiliate Program?

Thistype of marketing strategy is not only used by casinos and other gambling operatorsto promote their brands. It is used by all types of businesses seeking to driveonline traffic to their sites to acquire new customers to spend on theirproducts and services.

Withthat said, affiliate programs are businesses that utilize a performance-basedadvertising model known as affiliate marketing, to promote theirbrands to consumers across the globe. With affiliate marketing, a business rewards(usually pays monetary compensation) a third-party publisher (a company orindividual) for generating traffic or leads to the business’ products andservices. This third-party publisher is known as the affiliate and essentially actsas a middleman between customers and businesses (e.g. casino).

Thecommission fee that the affiliate can receive by successfully having a visitoror customer click though their link to the company site, is what gives theaffiliate the incentive to find ways to promote the brand.

Inessence, casino affiliate programs are an optimal way for casino operators tosplit the efforts required to find new customers, and they are often the bestmarketing strategy for ROI (Return on Investment).

How Do Casino Affiliate Programs Work?

The waythat Online casino affiliate programs work is quitestraightforward for the most part. An affiliate functions as a small,independent marketer on behalf of your company. They typically earn acommission (e.g. a certain amount of money) each time they send one of theircustomers or visitors to your site via their unique affiliate link or banner.

Morespecifically, here’s a look at the fundamental components of how these programswork.

Who are casinoaffiliates?

A casinoaffiliate may be an individual or a company. No matter the case, the affiliate’spurpose is always the same: to make money by using their website(s) to drawtraffic to your online casino.

When itcomes to affiliate marketing in the iGaming industry, affiliates are oftenplayers of the brands for whom they advertise. As such, they typically haveexperience as online casino users and are familiar with sharing their gamingexperience with other players, which they may share via live streams, blogs,vlogs, honest reviews, etc.

In somecases, an affiliate may also have experience in operating an online casino andhave an understanding for the business side as well. Either way, regardless ofwhether they are players or professionals, the best online casino affiliatesare no strangers to the world of internet and mobile gambling.

Additionally,some affiliates may cover a wide range of information related to onlinegambling while others may have a niche website that specializes inBitcoin-focused casinos, mobile-first casinos, casinos licensed in the UK,etc.

How do casino affiliatesmake money?

Casinoaffiliates are responsible for driving traffic to a casino site. They typicallyachieve this by creating a website and providing their site visitors with avariety of interesting gambling information and media such as:

• Honestreviews about casinos
• Onlinecasino rankings
• “How to”guides for popular casino games
• Strategyguides
• Playing tips
• Demos ofpopular games

Alongwith this content, they include affiliate links that correspond to their chosencasino(s).

Eachaffiliate is provided with a unique URL link that they can embed in theirwebsite(s). These links track from where web traffic is coming to the casino.When a visitor/customer of the affiliate website clicks through to the casinovia the unique affiliate link, the casino pays the affiliate for the referralbased on the agreed upon affiliate reward model (more on this below).

How do affiliatespromote online casinos?

It is acommon practice among affiliates to place links and banners on their own sites.For instance:

• Links can beembedded directly and naturally into text content (e.g. reviews, blogs, tips,etc.)
• Links can beembedded in CTA (Call to Action) buttons (e.g. “Visit Casino”, “Sign Up Now”,etc.)
• Banners arealso used for CTA purposes to prompt visitors to make a deposit at a particularcasino or take advantage of certain promotion, etc.

Nomatter the tactics they may use, affiliates work to bring traffic that is relevantto your brand to help with higher rates of conversion, turning visitors intodepositing players.

How do you findaffiliates?

You canget in touch with prospective affiliates through the company offering thecasino affiliate program, through advertising, via affiliate networking or anaffiliate may reach out to you.

Someaffiliates choose casinos based only on projected profits, while others willchoose casinos based on their history, to determine if they are a trustworthybrand worth advertising.

You willdiscover that many of the casino software providers that TCS reviews also offeraffiliate programs or systems or can help you get in touch with a partner whodoes.

Benefits of a Casino Affiliate Program

There ismore than one way in which one of these programs can be beneficial to yourmarketing strategies. In fact, since this advertising model is used by most inthe industry, and the competition in the market is so high, it can be thedifference between a casino rising to the top or plummeting to the bottom,especially for new sites.

Who benefits from theprogram?

Ultimately,an online casino affiliate program benefits two parties:

1. Onlinecasino – Thecasino operator (you) uses the online reach of multiple affiliates to help themmarket their site and bring their products to more players. It provides themwith the benefit to spend more time focusing on the actual management of theirbusiness and less on having to attract new players.

• Theaffiliate – Anaffiliate makes money by driving traffic to the casino site. They can enjoy ataste of the company’s profits without having to run a casino themselves.

What are the benefits to your business?

Hereare some of the advantages this form of marketing offers an online casinooperator:

• HighROI – Affiliatemarketing is focused solely on performance, which guarantees high ROI. Even incases when the CPA (Cost Per Action) or commission paid to an affiliate ishigh, your revenue will always be higher because you’re receiving relevanttraffic that is converted into real sales.

Vegas Affiliate Casino Programs

• Progressyou can measure –You can calculate and compare the amount invested in affiliate marketing andthe amount earned right down to the cent. This gives you a much better idea ofyour returns.

• Keeptrack of success with ease –Many effective affiliate programs, such as those offered by online casinosoftware providers, have modules that allow for the easy management of theiraffiliate systems. In other words, you can analyze the performance of differentaffiliates, see how your casino is performing on different affiliate sites, anduse this information to evaluate what banners and ads work best for you andadjust your affiliate program in a way that you feel would be most beneficialto your company.

• IncreasedCredibility – Affiliateswho are good at what they do and who have amassed a solid reputation in theiGaming world, can boost the integrity of your casino. Receiving arecommendation from a site that is respected in the industry and trusted byreaders can help to strengthen your brand and leave a positive impression withvisitors.

Different Types of Affiliate Programs for Casinos

There ismore than one type of casino affiliate programs. The four main types include:

CostPer Lead (CPL) Program – With this type of program, the affiliate receives a one-timecommission for each customer that they bring to the casino. This customersimply clicks thorough the link and signs up and that affiliate receives thecommission. There is no further action required by the customer, such as makinga deposit or gambling with real money.

CostPer Action (CPA) Program – For this program, the affiliate receives a commission only when theplayer signs up and makes their first deposit (usually a specifiedminimum amount). Depending on the rules of the program, the new player may alsohave to wager this full amount or at least a portion of it. Over time, casino operators can be moreflexible with rates, increasing it as the affiliate continues to refer moreplayers.

RevenueShare Program –This program is not unlike CPA programs in that the affiliate receives acommission when the customer registers an account and makes a deposit. However,what makes it different is that their commission is based on revenue share,which means the affiliate will receive a percentage of that customer’s losseson the site. This could be for the lifetime of the player or only for a certainperiod of time (e.g. one year). This program can result in long-term incomewith some trusted affiliate partners receiving up to 50% commission withnegative carryover.

MixedModel Program –Some programs take a customized approach where the casino may offer anaffiliate a combination of CPA and the revenue share model. In some cases, theymay even negotiate upfront payments. Usually, these types of customizableprograms are offered only to high-profile affiliates.

Affiliate MarketingTips

If youshould decide that a casino affiliate program is right for your businessmarketing strategy, here are a few tips to keep in mind:

• Find theright affiliate marketing platform – Although it is possible for you to developyour own affiliate system according to your company’s needs, often the easiestoption is to choose a respected company that has a flexible and easy-to-useaffiliate system (such as the iGaming platform providers we review), or tochose an independent software solution for affiliate management that you canintegrate into the online casino software that you use. That said, companiesthat provide affiliate systems tend to be the most ideal options. The reason isthat they often provide effective tools within their casino software platformsthat work with your preferences and expertise, to help you to achieve the bestresults with your affiliate marketing strategies.

• Expandyour affiliate network – There is more than one way that you can expand your network ofaffiliates. The goal is to create long-lasting partnerships with those who arerespected and whom you can trust. To attract fresh partners, place informationabout your affiliate program in media resources that are iGaming focused andconsider attending affiliate-focused exhibitions and conferences that takeplace throughout the year to learn new information, trends and to enhance yourunderstanding of the industry.

• It’s notjust about affiliates – While affiliate marketing is an important part of your casinomarketing strategy, it isn’t the only one. Employing a diverse range of marketingtechniques (e.g. SEO, PPC, media advertising, offline activities, exhibitions,etc.) will help to increase your chances of finding success with your business.

Casino Affiliate Programs

Affiliate Marketing – Final Thoughts

As you can see, there are different waysthat casino affiliates can benefit your business by helping you to market yourbrand and continually drive new customers to your site.

What’s more, it’s a common practice for iGaming providers who offer white label and turnkey solutions to include affiliate systems as part of their products and services. Even if they do not have their own system in place, these companies may also partner with third party affiliate marketing programs or have the necessary tools that allow for easy integration of a third-party affiliate casino program of your choosing into your platform.
Discover your options today by checking out TCS reviews!

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